According to @zora, the platform has introduced a new feature where the top holder of a post now receives a pinned comment. This update, highlighted by @jessepollak, is designed to increase user engagement and incentivize higher trading volumes in Zora’s NFT marketplace. Traders should watch for increased activity and potential price volatility in Zora-linked tokens, as features promoting user participation often correlate with higher on-chain transactions and secondary market activity (source: @zora, May 24, 2025).